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Wednesday, June 23, 2021

How To Start Email Marketing From Scratch: A Beginner’s Made Easy Approach

email marketing from scratch


Have you been wondering how to  start email marketing from scratch?


 Well, you are not alone. I was there before. I know, the wrong idea that do flow through your head about how hard or rather complicated it can be to start email marketing from scratch.

 But the truth is that it isn’t a rocket science. To start, email marketing is easy-peasy!

Keep reading…


 I’m going to give you a complete beginner’s made easy approach on how to start your email marketing from scratch.

Let me give you a head up. Email marketing being one of the decades-old technologies is still the most effective marketing channel, beating out social media, SEO, and affiliate marketing.


Data shows that most people are on email-and the number increases every year.

Besides that, with email marketing, you own the connections-----you don’t have to worry about algorithm taking your reach.

That’s why building a successful email marketing campaign is more import than ever.

But the problem here is that you want to launch your email campaign, but don’t know how to get started.

 

So, in this post, I will take you by the hand and equip you with all the necessary things you will have to do to set the ground running in your email marketing endeavor.


Build Your Contact list


Before you can send emails to people, you will need the contacts of the people you will send your email to, right? So you will start by adding a form or banner to your website and simply ask your visitors to subscribe.


You can also offer something of value, like e-book, newsletter that could worth a few bucks in form of giveaway or incentive. Once you implement this strategy carefully, I guarantee you success from the very first day in your email marketing journey.


You know why it’s effective? You may guess it right. People like to get value with little or no money leaving their pocket. You want free stuff. I want free stuff. Everybody response quickly to free stuff.

So, build your contact list by incorporating this strategy and see for yourself how you can run email marketing effectively like a pro.


Follow Email Marketing Laws and Regulations


  You will want to make sure to abide by the local rules and regulations, including CAN-SPAM and GDPR.

Don’t let this legalese fret you- just make sure you don’t buy email lists and ensure using double opt-in options, so people know what they are getting into. Also, make it pretty easy to unsubscribe from your mailing list when they feel your content is not for them.

Following email marketing laws and regulations shows you are human and professional at what you do.


Your contacts should be added to your email marketing account


It is assumed you already have contact list like Gmail or Outlook account of people at your disposal.  So you will want to import them right from your contact list or Gmail account. If possible, put your contacts into separate lists based on your knowledge about them. For example, if you own a gym, create separate email lists for people who have taken swimming lessons versus those who have attended yoga classes.

That way, you can send out targeted email based on their specific interests.

 

Make your subject lines punchy

 

Your email   subject line is one of the most import lines of your text in your whole email.

 You know why? Your subscribers see your subject line before they even open your message. So strive to make a good impression and people won't  be able to resist opening. If you are in doubt, write something  bland any check if anyone opens your email.

Your subject line should be short and concise--- around 40 characters.

You can draw attention by asking a compelling question, including a deadline for urgency, or just tweaking your message to make it irresistible.

 

Send your email and track your results


Remember that email marketing doesn’t end with doing all the above and sending it. You will have to track your open rate, unsubscribe rates, etc. and work to improve on those over time.


 If   you want to see real results from your email marketing, you need a strong understanding of how each email performs, so you can make improvements and learn more about your customers and subscribers.

 Spending a few minutes in your email reports will tell you valuable information like who opened your email, clicked on specific links, and what information was the most interesting to your readers.

That’s it. 

Now follow this guide to launch your email marketing campaign from scratch

 


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